I had a great idea for a topic for this week’s blog post. Believe me: it was a really good idea. The information I was going to share was pure brilliance. It might even have gone viral. But it won’t now. Unfortunately, I can’t share this idea with you … because I have no idea what it was.
If there’s one golden rule I’ve learnt in my career as a writer, and even before that in business, it is this:
If you have a good idea, capture it now. Immediately. Straight away.
Otherwise it will likely disappear into the ether.
Unfortunately, even though I know this rule – and the risks of ignoring it – all too well, I still forget it from time to time.Read More