Business books come in many forms. You may want to share your expertise. You may want to write a 'how to' business book, a business memoir, a company history or some combination of these. You may have other ideas. No matter what your subject matter, authoring a book is a significant project.
One of the reasons why books hold a level of mystique is that they have a level of credibility 'above' all those other things: profiles, white papers and so on. There is an expectation that a book has been done 'properly' – that no corners have been cut.
This is why we take book ghostwriting seriously.
- We have rigorous attention to detail – from the logic of your arguments to the choice of words to the placement of each comma.
- We focus on your audience – on the writing of clean, readable text devoid of jargon and cliché. As we work together, we will remind you often that your book is for your readers, not yourself.
- We are flexible. No one can know exactly what their final book will 'look like' at the start; there will inevitably be changes along the way that both you and we will need to manage. For us, this goes with the territory.
- We provide project management. Most people find it hard enough to keep their daily responsibilities on track without worrying about a side project like a book. So leave that to us. Don't worry – we'll keep you honest and see your book project through to its conclusion.
Apart from the electronic version of your paper-based book (for more on this, see Producing your book), the ebook writing tends to be a bit different to that for a printed book.
Ebooks tend to be shorter and 'tighter' than printed books. They have a narrower focus – something like what would go into just a chapter or a section of a book – and are usually presented in a 'chunkier' fashion and with shorter paragraphs. Depending on your situation, your ebooks might be aiming at a different audience from that of your books, which will affect the writing style and choice of vocabulary.
All that said, ebooks are increasingly becoming accepted as a legitimate way of presenting expertise, and so we give them the same attention to detail, focus on audience, flexibility in approach and project management as we do to a printed book.
Contact us for a no-obligation chat about what you want to achieve, where you are now, and where you might go from here. Whether we end up working with you or not, we're happy to share what we know.