Business books come in many forms. You may want to share your expertise. You may want to write a 'how to' business book, a business memoir, a company history or some combination of these. You may have other ideas. No matter what your subject matter, you have a significant project on your hands.
One of the reasons why books hold a level of mystique is that they have a level of credibility 'above' all those other things: profiles, white papers and so on. There is an expectation that a book has been done 'properly' – that no corners have been cut.
This is why we take book ghostwriting seriously. While working with us you can expect:
- rigorous attention to detail – from the logic of your arguments to the choice of words to the placement of each comma
- tight focus on your audience – on the writing of clean, readable text devoid of jargon and cliché. As we work together, we will remind you often that your book is for your readers, not yourself
- flexibility – no one can know exactly what their final book will 'look like' at the start; there will inevitably be changes along the way that both you and we will need to manage. For us, this goes with the territory
- project management – most people find it hard enough to keep their daily responsibilities on track without worrying about a side project like a book. So leave that to us. Don't worry – we'll keep you honest and see your book project through to its conclusion.
Apart from the electronic version of your paper-based book (for more on this, see Producing your book), the creation of an ebook tends to be a bit different from a printed book.
Ebooks tend to be shorter and 'tighter' than printed books. They have a narrower focus – something like what would go into just a chapter or a section of a book – and are usually presented in a 'chunkier' fashion and with shorter paragraphs. Depending on your situation, your ebooks might be aiming at a different audience from that of your books, which will affect the writing style and choice of vocabulary.
All that said, ebooks are increasingly becoming accepted as a legitimate way of presenting expertise, and so we give them the same attention to detail, focus on audience, flexibility in approach and project management as we do to a printed book.