audience

There may be no new ideas, but there are always new perspectives

There may be no new ideas, but there are always new perspectives

Recently we took an international guest to Sydney for the weekend. Melbourne is a great place with heaps to do and eat, but I always feel a visit to Australia isn’t complete until it has included the Harbour Bridge and the Opera House. Seeing them is as essential as seeing Big Ben in England or the Eiffel Tower in France.

In any case, I just love any excuse to go to Sydney myself. And when I’m there, what do I love doing most? Seeing the harbour bridge and, especially, the Sydney Opera House. I simply cannot spend long enough looking at that wonderful building. Or photographing it.

I must have taken thousands of pictures of the Opera House over the years. Me and millions of others. But that doesn’t stop be taking more. The thing is, the building is so spectacular and in such a great location that there is always another way of seeing it.

The point is that even one of the most iconic, over-photographed buildings in the world can always be looked at, and photographed, in a different way.

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I've stopped reading the news and feel better for it. Which is not good.

I've stopped reading the news and feel better for it. Which is not good.

I’ve always been a politics junkie. As a teenager I avidly read the papers and watched the news, providing a running commentary on the politics of the day to whoever would listen (even if that was just the dog). I can’t imagine not subscribing to a daily newspaper. For someone like me the greatest godsend of the internet has been the gift of access to more online news than I could ever read. 

At least that was the case. Not any more. 

A couple of weeks ago I declared that I will no longer read about politics, listen to political interviews or watch the television news. I’m unsubscribing from Crikey, turning off Q&A and listening to more music.

Why? Because it has got to the point that tuning into politics makes me physically tense. At times it makes me so angry I feel like … like … Damn it!

Today’s political leaders are treating their audience – we voters – with complete contempt. Being true to your values no longer matters. Nor does saying what you really think. Don’t be authentic – it’s too risky.

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How Pixar's 'Inside Out' delivers an important lesson for writers

How Pixar's 'Inside Out' delivers an important lesson for writers

I’m a huge fan of Pixar, the animated film wizards who have given us, amongst others, the Toy Story series, Monsters Inc. and one of my top 10 favourite movies, Finding Nemo. Any filmmakers who can consistently make a grown man tear up in a cartoon must be masters of the emotions, and Toy Story 3 is probably the most heartstring-pulling film I have ever seen.

Pixar’s latest film, Inside Out, takes things in a new direction by taking us inside the head of an 11-year-old girl where we get to meet her feelings and explore her memory. Once again they’ve managed to put together a completely engaging story for both adults and kids, only this time they’ve combined their story with some pretty serious science.

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Write and publish your book in a year – Step 4: Writing tips

Write and publish your book in a year – Step 4: Writing tips

No one – well, hardly anyone – drafts a whole book in a month. So at this stage on your journey I’d like to remind you of a few of things you can be keeping in mind as you write, and give you a couple of new things to think about.

Once you get into the swing of writing, it is easy to become buried in what you know and lose sight of what you want your book to achieve. It pays to constantly check yourself by revisiting the three major considerations raised previously:

  • Who is your audience? Who is this book for? Who will be reading it? How much do they already know about your topic?

  • What is your message? What is the single main thing you want to say with this book?

  • What is your purpose? What are you aiming to achieve with his book?

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Write and publish your book in a year – Step 2: Outline

Write and publish your book in a year – Step 2: Outline

In the previous post in this series, I set you a goal of collecting as much of your ‘stuff’ as you could, in either physical or digital form, or a mixture of the two. With that done, you can move on to outlining your book.

You’ve got a pile of stuff. Now what will you write about?

The act of collecting together all that you know about ‘your’ topic can be quite daunting. Your ‘pile’ of information is probably quite a lot higher than you thought it might be. Which can create a problem. How to convey all that in the space of a couple of hundred pages?

The answer lies in understanding that your book should not aim to be a ‘tell all’. In other words, you don’t need to – indeed shouldn’t aim to – fit everything you know into this single book. This can be difficult for the first-time author to come to grips with but it is very important. 

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Understand audience

While on holiday in the Solomons I sent David a text saying that my English was broken, but that he shouldn’t tell the boss! This tired old jibe worked because I understood my audience. Imagine telling a paranoid, micro-managing, hovering boss that I seemed to have lost the skill for which he employs me … the humour might’ve fallen flat. In any writing task it’s important to understand audience. In the old days of letters on paper in envelopes with stamps (remember?), we wouldn’t have dared written the same news in the same way to our pen friend as to our grandparents.

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