blogging

Is your book already written ... you just don't realise it?

Is your book already written ... you just don't realise it?

Raise the topic of writing a book and most people will look at you aghast. The very idea of writing a book conjures visions of a gargantuan task, the literary equivalent of climbing Mt Everest (albeit without the need for supplementary oxygen). You may even be thinking along the same lines. Writers write books, and I'm not a writer.

A blog, on the other hand? No big deal. Tell people you're writing a blog and some will be impressed while others will secretly be wondering if you'll manage to get out more than three posts. 

Nevertheless, a blog seems more manageable than a book. A post once a fortnight, say. About 600 words. You don't need to be a writer to do that – just capable of writing a few coherent sentences.

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The single most important rule when generating ideas

The single most important rule when generating ideas

I had a great idea for a topic for this week’s blog post. Believe me: it was a really good idea. The information I was going to share was pure brilliance. It might even have gone viral. But it won’t now. Unfortunately, I can’t share this idea with you … because I have no idea what it was.

If there’s one golden rule I’ve learnt in my career as a writer, and even before that in business, it is this: 

If you have a good idea, capture it now. Immediately. Straight away.

Otherwise it will likely disappear into the ether.

Unfortunately, even though I know this rule – and the risks of ignoring it – all too well, I still forget it from time to time.

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When writing for the web, ‘age old’ lessons still apply

When writing for the web, ‘age old’ lessons still apply

Way back in 1997 the World Wide Web was just moving out of its Jurassic period. It was in that year that the domain google.com was first registered. It was also the year Titanic, the most overrated movie of the 20th century, was released. (Did I say that out loud?) Yet even in these early days there was recognition that if we wanted to convey written information using the internet, we were going to have to follow new rules.

All these years later, those rules haven’t changed. But they are regularly overlooked or ignored. Let’s recap some of the advice of Jakob Neilsen, a prominent usability guru since dinosaurs roamed the WWW, from a 1997 article entitled ‘Be succinct! (Writing for the Web)’.

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Keep blog posts short to increase readability

Keep blog posts short to increase readability

One of the most valuable things you can do for your readers is keep your blog posts short. Yes, it would be lovely if people took the time to read your entirely engrossing essay delving deep into the nuance of your latest self-growth technique or productivity idea. But chances are they won’t. After all, they have 100 other emails to deal with before they knock off.

What’s short? My ideal (seldom hit) is 400 words up to around 600. Eight hundred – the length of a typical newspaper opinion piece – should be the absolute maximum.

If you’re struggling to do this, here are a few things you could try...

 

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    'New Matilda' finds its billabong - R.I.P.

    The problem with blogs is that they have no editorial filter. Everything gets through, no matter how shrill, elongated or irrelevant. Newspapers have the opposite problem. Their editorial filters are increasingly clogged, nothing getting through except what already has before: the same old arguments from the same old writers. Which is why both readers and writers need access to a middle ground, to independent publications like New Matilda.

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