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Surprise yourself and your readers by being a little creative

Surprise yourself and your readers by being a little creative

CJ Chilvers is a photography blogger I follow who calls himself ‘A lesser photographer’. He has a refreshingly simple approach to photography which is reflected in his writing – short, sharp posts that, more often than not, stop and make you think.

A few days ago he posted with the heading ‘Surprise!’. ‘The foundation of any good story is surprise,’ he said. As he points out, ‘surprise is the only thing that makes the news’. 

In other words, it’s the surprising photographs that get attention.

This is great advice for photographers, but also for writers.

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When writing for the web, ‘age old’ lessons still apply

When writing for the web, ‘age old’ lessons still apply

Way back in 1997 the World Wide Web was just moving out of its Jurassic period. It was in that year that the domain google.com was first registered. It was also the year Titanic, the most overrated movie of the 20th century, was released. (Did I say that out loud?) Yet even in these early days there was recognition that if we wanted to convey written information using the internet, we were going to have to follow new rules.

All these years later, those rules haven’t changed. But they are regularly overlooked or ignored. Let’s recap some of the advice of Jakob Neilsen, a prominent usability guru since dinosaurs roamed the WWW, from a 1997 article entitled ‘Be succinct! (Writing for the Web)’.

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